Helping brands turn ambitious ideas into beautifully crafted campaigns, films and experiences.
Brand: Better Nature
Client: Impatient Ideas
2026 ad campaign. 30s, 10s, memes + print
The Drum. Ad of the day: https://www.thedrum.com/news/better-nature-asks-britain-to-give-chicken-the-night-off
Role: All production inc; story creation, storyboarding, character development, AI video creation, editing, design, music composition, audio edit + mix, print production.
Animated video ad campaign using a combination of AI video, After Effects, Photoshop and audio editing software. With matching social memes, static and print production.
30 second edit
10 second edit
Statics
Brand: Zaltenibart (Novo Nordisk)
Client: Publicis Health
2025 Pitch creative for global AOR
Role: Creative Director (visual)
Pitch winning creative for an investigational humanized monoclonal antibody developed as a selective MASP-3 inhibitor for rare blood and kidney disorders.
Pitch concept intro film
Pitch Branding
Unused pitch concepts
Older projects
Personal projects
First day
Short Film
Written by Gabriel
Music - Landslide by Baby Rose
I’d seen people saying AI produced film will never have any human emotion - a good challenge.
I took a short story written by my son (16) that he wrote based on a place he’d never been. I had a go at adapting that story to make a piece of film. My wife and daughter hate it - because it made them sad - but it did make them feel something.
Storyboards - made using GPT Image 2
Joshuas Bones
Written on the back of a napkin by Harry Yeates
Footage - Adobe stock + AI
Music - by me
Prints - made from cutout photocopies, scanned and coloured in photoshop
