About

I've spent my whole career making ideas real.

I'm a Creative Director, artist and maker, working with agencies, brands and organisations that need thoughtful creative thinking and beautifully crafted execution. Sometimes that means leading a campaign. Sometimes it's designing a brand, directing a film or developing a completely new way of producing one.

After more than twenty years in advertising, I've learned that the medium is rarely the important part. The challenge is finding the simplest, strongest idea and making it real.

I work directly with clients, bringing together creative direction, design and production in one place. No layers, no unnecessary process, just experienced creative thinking from the first conversation through to the finished work.

Whether it's a global healthcare campaign, a television commercial, a brand identity or a printed booklet, I approach every project in the same way: with curiosity, care and a determination to make something worth remembering.

What I do

Creative Direction

• Campaign concepts

• Creative leadership

• Art direction

Brand & Design

• Brand identity

• Digital design

• Print design

• Presentation design

• Data visualisation

Production

• Motion & film

• Experimental production

• Content creation

• Exhibition & experiential

Healthcare

• Healthcare communications

• Pharmaceutical campaigns

• Patient engagement